I follow a few creators religiously and ensure that I implement something new that I've learned from them in my creator journey. Some creators won't even know I exist, but they have helped me grow my online presence and build a solid personal brand.
That's the true power of the creator economy. Here's a list of my favourite creators that I learn from every week:
Justin Welsh
One of the top creators for many of us on LinkedIn and X. I love how he promotes solopreneurship across his social channels. He helps us make money online. His brand statement is simple yet effective. His USP is simplifying each problem statement and helping us solve complex social problems in simple ways.
Niharikaa Kaur Sodhi
Top creator whom I know personally and have met. She promotes solopreneurship via writing and takes it to a whole new level. With the "Side Hustle Saturday" newsletter and flagship programme "Summit 21", she helps solopreneurs make a difference in the crowded digital space. I love her content across LinkedIn, X and Medium and have been learning from her since 2021.
Vikra Vardhan
Legend in the newsletter space. His Cognition and Vikra Cafe newsletter are in a different league altogether. The way he simplifies client problem statements and approaches solving them via his content is delightful to read. He's your guy for anything related to newsletters.
Shweta Kukreja
One of my favourite personal branding practitioners, she helps busy founders build a personal brand on social media. She has built a commendable personal branding community on WhatsApp, and the way she addresses all queries every week is admirable.
Kushagra Oberoi
Copywriting King. You cannot miss Kushagra's content if you are in the copywriting space. His breakdown of each copy and sharing of insights with his community every week through his newsletter is commendable. The insights he shares on LinkedIn and X would really encourage you to think differently and help you create better copy for your clients.
Kaushi Bidappa
The brand story expert. She explains how you can build a personal brand consciously with a voice. Her mission of leading with empathy and then building your story around values, mission, and goals helps her connect with the community at a deeper level.
Luke Matthews
The "WOOOOO" guy on LinkedIn. If you are active on LinkedIn and have not heard of Luke, I don't know which rock you live under. He's the most active creator on LinkedIn, with a unique content twist for every single post. He shares the ugly truth in the most brutal way and forces you to act on the message.
Claire Parsons
The confident creator. I learned a lot from Claire in the initial days of my LinkedIn journey. She shares her journey on LinkedIn and how you need to be fearless while posting content on social media. She is one of the most consistent creators on LinkedIn.
Ankur Warikoo
The name is enough. I know a lot of creators who aspire to become like him one day. I love the transparency of his creator journey — he shares every single detail with his community. You can learn everything and anything related to social media from him.
Unnati Bagga
I have known Unnati since 2020 and have been following her journey from her freelancing days. Seeing her grow from a freelancer to an agency owner is inspiring. The detailed way she shares her posts and reels is so helpful for creators. The tips and strategies are not limited to advice but also include how to implement those steps in their journey to excel.
I try my best to follow their daily content. If you are in the creator economy and want to build a solid personal brand on social media, follow them. I can assure you that you'll be the best version of yourself in a few months. That's the power of their content.