// LAB / FREE TOOL

LinkedIn Headline Optimizer

Paste your headline. Get a 0-100 score across hook, clarity, keywords, and specificity. Plus five rewrites in different formats. No sign-up, runs in your browser.

// scored against 50,000+ profiles in the SocialJJ archive

// your headline
0 / 220 characters empty
// draft auto-saved
// score
—
overall score out of 100
// edits worth making
Paste a headline to see specific edits ranked by impact.
// 5 rewrite formats
Rewrites appear once you paste a headline above.
// share this tool

If this helped, send it to a colleague who is rewriting their LinkedIn headline this week.

Common questions

What is a LinkedIn headline?
Your LinkedIn headline is the line of text directly under your name. It is capped at 220 characters on the LinkedIn web app and around 240 on mobile. It shows up in LinkedIn search results, comment threads, connection requests, and inMail previews, which makes it the second most-read line on your profile after your name.
What makes a strong LinkedIn headline?
A strong LinkedIn headline answers three questions in one line: who you help, what outcome you create, and how someone reaches you. It uses specific words your audience would actually search, avoids buzzwords like passionate, dynamic, or thought-leader, and uses most of the 220-character budget rather than stopping at your job title.
How long should my LinkedIn headline be?
LinkedIn caps headlines at 220 characters on the web app. The sweet spot is 120-200 characters. Under 50 wastes a free billboard. Over 220 gets truncated. The analyzer scores you out of 100 partly based on how much of the budget you actually use.
Does LinkedIn search my headline keywords?
Yes. LinkedIn search ranks profiles partly on whether your headline contains the keywords someone searches for. If a recruiter searches marketing leader, profiles with marketing leader in the headline rank higher than profiles that only have it in the About section. The optimizer flags whether your headline contains role and outcome keywords your audience would actually search.
How is this different from AI headline generators?
Most AI headline generators ask you to sign up, then output one AI-written line that every other user gets too. This tool runs entirely in your browser, never asks for an email, and is built on real LinkedIn headline benchmarks from the SocialJJ archive of 50,000+ profiles. You get a score, specific edits, and five rewrite templates you can adapt yourself.