A CMO I met recently showed me his dashboard. Forty-seven metrics. Every chart was green. Every number was moving in the right direction.
I asked him one question: "Which three of these actually moved revenue last quarter?"
He couldn't answer.
The dashboard wasn't built to answer that question. It was built to look busy.
That conversation made me audit my own metrics. I went through everything I was tracking and asked a simple question: if I deleted this metric entirely, would it change any decision I make?
Most of them failed that test.
Here are the five I stopped tracking — and what I replaced them with.
Read the Full Article on Medium
This is a 6-minute read packed with specifics on which metrics I cut, which ones replaced them, and the reasoning behind each swap. It's the kind of audit most marketing leaders avoid because it forces uncomfortable questions about what you're actually optimizing for.
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